Patient-centric app for health care patient’s journey is founded on ability to provide best possible care and treatment while focusing on patients at all stages. Patients of late had become digital and healthcare providers are forced to cater to this situation. Internet has now become an indispensable part of life including influencing health decisions in a big way. For health care providers, an effective and sensible online presence through website and mobile app – a patient-centric app has become new patient portal that can serve as an excellent gateway to attract new patients and more desired cases.
Most people search website while looking for practitioners on the Internet. Having a online presence on social media channels such as Facebook, LinkedIn, Yelp and profiles on physician-rating websites will help people to find you easily when they search about you or your practice over the Internet. A website and a patient-centric app has become a must to thrive in the high competition-driven healthcare market.
Here are few simple practices to keep in mind to make sure you have a patient-centric website and mobile app:
Have A Responsive Mobile-Friendly Website
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total Internet traffic. The use of smartphones has increased at a soaring rate and statistics show that they will further rise in a big way. Having a mobile -friendly website has become a must for success.
Patient-centric app – Keep It Fresh With Creative And Informative Content
The content of website should be informative and user-engaging at the same time. Think out of the box and experiment with different content formats like infographics, presentations and patient education brochures and place them on easily visible places on the home page. Wherever possible, try to include new images, infographics and videos on your website to attract more patients to it. Also include a patient education library with accurate and unbiased scientific information for patients.
Webpage should provide links for the integration of social media to website for sharing. This will serve as an important component of your online presence as it increases the chances of a post going viral and provides better online visibility.
Conduct Regular Audits & Update Important Details Regularly
Revisit all pages of website and app regularly and update important details. The purpose is that important details like office hours, address, practice branches and phone numbers should be easily accessed by viewers who want to get in touch with. Patients will definitely appreciate the convenience of finding all these details and other things like signing up for a newsletter, reading the blog section to update their knowledge, downloading an e-book of their interest or reading case studies in the website made by the doctor, whenever they desire – all at one place. Can also include an “about us” page on your website/app that humbly showcases medical expertise, cases and the associations in which the practitioner is a part of.
Adopt New Strategies To Focus On Patient Health And Wellness Through Your Mobile app content
Digital trends are rising in healthcare and providers are leaving no stone unturned to woo patients to their practice through digital channels. The website and mobile app are an important part of practitioner’s digital reputation, ensure that the website content is a healthy mix of practice/hospital information and educational information. Develop and post content that satisfies their needs and the quest for information. Regularly post tips and general information about health, fitness, food and well-being. Irrespective of personal health issues, there are a large number of people who search for these topics for achieving better health. Often, many people would like to read the information on a printed page, so offer downloadable or printable education materials, brochures and leaflets.
Practice by doctors is a unique entity with its own unique brand strategy, goals and principles. Reputation comes with spending years in successful practice. Go sky-high with a well-designed website and mobile app that accurately reflects practice and the kind of healthcare services that one offers.