Half-life mobile apps

Marketing Digital – the Half-Life and Decay of Mobile Apps

From Flurrymobile Half-life mobile apps..February 20, 2014 | Mary Ellen Gordon, PhD

This is not about what you think it is.

ad meme

App developers devote a lot of attention to the time immediately after an app is launched. How quickly is it growing? Will it go viral? How is it ranking in app stores? While that launch period is critical, managing apps well throughout their entire life-cycle means also paying special attention to what happens after an app peaks. Does it decline precipitously or manage to hold much of its audience for a long time?

If you are having an Internet marketing plan, social media marketing initiatives, sales strategies using mobile apps in your online marketing campaigns is a must.

We explore the post peak phase of the lifecycle of mobile apps using the concept of a half-life mobile apps, which for purposes of this analysis we define as the point at which an app’s monthly users (MAU) have declined to 50% of their lifetime peak.

Continue to read from Flurrymobile

What your peers are reading?

15  May       Top 10 mobile games 2015  
               by webprogr
20-Apr      Tomer Kagan wants to Take Google Away From You
             By Quixey

Curated by c3pio, For iphone App Development webprogr.com

Looking to build a mobile app? Do you have app ideas? Contact us  www.webprogr.com, the software development company. Mobile app development companies like ours with an experienced Android developer  or an  iOS developer can help you create an app and bring it to reality.

Try some of these best free apps below – android software download 


snakes and ladders game
Download the classic fast Snakes and Ladders game from Opera app  store

Learn more on what we offer on Mobile App Development..

Enterprise mobile apps             |         How to develop mobile apps

Phonegap developer app          |        Phonegap application development

Web game development       |        Android application developer

Everything you need to know about going mobile! Subscribe to our newsletter

DMCA.com Protection Status


With the advancements in tech and as apps drive patient engagement, healthcare providers, insurance payers,
Bringing  augmented reality to jewelry industry- AR jewelry app AR jewelry app helps jewelry industry
Some companies deliver beautiful business analytics App in a fraction of cost ($10K) and in
In the past there was a big hype around the potential for interactive e-book apps.
Bitcoin apps use peer-to-peer technology to operate without any central authority or banks; managing transactions and


With bachelor's and masters in engineering and technology I try my best to be ahead in engineering the mobile ecosystem!

Read previous post:
Dynamic Mobile Future

Dynamic Mobile Future Powered by JavaScript                            ...