Companies more likely to have a mobile website than an app!
The US population is spending increasingly more time on mobile devices with every passing year, but many businesses still struggle to decide whether they need to have a separate mobile website, an mobile app, or both.They need to rejig their marketing plan, social media marketing, search engine optimization and sales strategy in online marketing.
Survey of 500 brand digital marketers and agency executives in the US, Canada and the UK about their mobile marketing plan, marketing digital and found that 86% of respondents had mobiles-optimized websites, and 76% had a mobile app !
According to Sonia Nagar, senior director of mobile product marketing strategy at RetailMeNot: “Out of the thousands of retailers we work with in Internet marketing, a really low percentage have both a mobile app and a mobile website that is of responsive web design. And when you dig into who has both an Android and an iOS app, that number is even lower.”
See more at: http://www.emarketer.com/Article/Businesses-Going-Mobilebut-How/1012581#sthash.7QDE7veQ.dpuf
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