Yahoo!’s new mobile advertising strategy

 Marketing Digital Sales strategy Yahoo advertising

Yahoo! unveiled a new suite of five tools that will leverage Yahoo!’s mobile properties and its large volume of user data to allow app developers to better monetize their apps and acquire users. Can this help Yahoo cricket?. The five tools integrated into the suite are:

Yahoo App Marketing: A fairly standard user acquisition platform that gives developers access to traffic on Yahoo!’s mobile properties, such as its news app and Tumblr, as well as Gemini, its native and mobile search marketplace, and BrightRoll, the video ads marketing it acquired for $640mm in November 2014.

If you are having an Internet marketing plan, social media marketing initiatives, sales strategies,mobile advertising strategy using mobile apps in your online marketing campaigns is a must.

Continue on to Mobiledevmemo…..

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