China’s Taking Over Mobile Ad Spending in APAC. Period
As appeared first on emarketer.com | Author : By Media Buying
Mobile internet ad spending in China will more than triple this year, according to eMarketer’s latest estimates of ad spending around the world. We predict spending on display and search ads delivered to mobile internet-connected devices will reach more than $2.83 billion this year, up from less than $1 billion in 2013. By 2017, mobile internet ad spending in China will surpass $12 billion.
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