Apps are the most competitive market ever – Rovio exec
As appeared first on Gameindustry.biz| Author : By Brendan Sinclair
VP of acquisition and engagement says user acquisition costs must be part of core development budget
As Rovio’s new VP of user acquisition and engagement, Eric Seufert will be responsible for getting the Angry Birds developer’s new franchises noticed. And as he told mobile ad and analytics firm Chartboost recently, that’s no small task…
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