Apps most competitive market ever

Apps are the most competitive market ever – Rovio exec

As appeared first on| Author : By Brendan Sinclair

VP of acquisition and engagement says user acquisition costs must be part of core development budget

As Rovio’s new VP of user acquisition and engagement, Eric Seufert will be responsible for getting the Angry Birds developer’s new franchises noticed. And as he told mobile ad and analytics firm Chartboost recently, that’s no small task…

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